The Dealer 5 | May 22, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | One-hour car deals? Maybe, if all goes perfectly. The chances of that happening? Let’s think about that. |
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2. | WardsAuto predicts cross/utility vehicles will gain 10 share points in 10 years. Perhaps that’s why Fiat is becoming the new kid in the segment. |
ADVERTISEMENT Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. | |
3. | This is a spoof. This is only a spoof. But Toyota dealers might like this notion of a vehicle recall that makes people turn in their beaters for new wheels. |
ADVERTISEMENT New Rule #18: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. | |
4. | Just when TrueCar thought it had truly made up with dealers, something like this happens. |
5. | Talk about changing tastes. Pickup trucks once came in three trim levels: bare, barer and barest. Now, many people want their pickups dressed up and ready to roll. |
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