The Dealer 5 | May 4, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Are 1-hour car deals doable? Plenty of people say only if the stars align perfectly, which they seldom do. But in a Q&A, we talk to someone who shoots for the stars. |
|---|---|
2. | Parts shortages are delaying fixes in an airbag recall. Affected vehicle owners blame dealers who blame the automaker who blames the supplier. So, basically everyone is mad. |
ADVERTISEMENT Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. | |
3. | Just work damn it. That’s what WardsAuto’s Christie Schweinsberg says about some stuff in today’s vehicle. Here’s what irks her. |
ADVERTISEMENT New Rule #42 : Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. | |
4. | The Larry Miller dealership group retailed about 100,000 vehicles last year. It didn’t do that by losing digital sales leads in cyberspace. Here's what it did do. |
5. | Experts say post lots of photos of cars on Internet inventory listings. Pics get clicks. But including a swastika photo gets you in trouble. |
Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
Read more about:
2015About the Author
You May Also Like
