The Dealer 5 | May 8, 2015

2.

Dealers bridle at the Consumer Financial Protection Bureau's opposition to dealerships adding points to loan rates. But a survey says 80% of dealers think the regulator will prevail there.  

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Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing.    

See how to attract Millennials.

3.

Toyota has selected dealers to sell the upcoming Mirai car. Picks are based on certain things. Among them: proximity to hydrogen refueling stations. Not one of those on every corner.

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New Rule #42 : Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. 

4.

A Texas dealership is offering free guns to car buyers. They can pick rifles or handguns. If they don’t want either of those, they can opt for cattle feed.  

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How did Ally Auto become the industry’s leading independent finance company? By being driven by what we love. We pour our heart into every relationship we create. Because that’s what it takes to help dealers succeed.Learn more at ally.com/driven.

5.

A 90-year-old woman got buyer’s remorse after trading in her old car. She wanted it back. A beleaguered dealer complied, but first he had retrieve it from an auction. Good work, sonny.