The Dealer 5 | November 13, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | The son of cops, CDK’s cybersecurity chief Jim Foote says the auto industry hasn’t suffered a big-time data breach – yet. He offers advice to dealers on how to keep it that way. |
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2. | Vehicle sales are rockin’ ’n’ rollin’ yet some soothsayers predict the auto industry's doom. WarsdAuto’s Drew Winters tells why they're wrong. |
ADVERTISEMENT When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. | |
3. | Search-engine optimization is a long-term strategy. You can’t just turn it on and off like paid search. Here are tactical tips to make SEO awesome for dealers. |
4. | The Maytag repairman complained a lot. But he had it easy. He could have been a VW dealer. The reeling automaker’s dealer body got shafted the most, says this blogger. |
5. | A list of 10 cars getting axed for 2016 skews toward luxury. OK, the Scion iQ and xB aren’t high-line. But the Jaguar XK sure is. Here’s the so-long list. |
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