The Dealer 5 | November 18, 2014
Black carpet treatment; windmills on car lots; can small pickups push the market higher? : Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
If Johnnie Walker scotch and Carling's beer have "black labels," then so can Lincoln. Ford's luxury brand is rolling out the black carpet at select dealerships. |
Close, but, yes, there's still a cigar for U.S. dealers. Auto sales are smoking, and NADA predicts they'll come in just short of 17 million units next year. That sure beats 2009's dismal 10.6 million |
So how come we're not seeing those heady 17-million-plus vehicle sales of a decade or so ago? Blame the under-performing pickup truck segment. So says our prof with a past as an auto exec. Here's his point. |
Critics say it offends Native Americans. Defenders say it's been around for years. No, we're not talking about the name of Washington's NFL team. Rather, the spat is over a dealership's "Big Indian" sign. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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