The Dealer 5 | November 9, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

November 9, 2015

3 Min Read
The Dealer 5 | November 9, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

Dealerships consider customer test drives as vital, even though certain people wave them off. (And one crook thinks a dealer demo is a great getaway car.) 

2.

Some dealerships sell prepaid maintenance plans, others give them away. They’ll sell – if they make the F&I menu cut, say their advocates.

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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share?

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3.

The case is closed on dealer closing fees – at least in South Carolina where the state Supreme Court ruled them as illegal. Cost to a dealership that lost the case: $2.8 million.

4.

Will dealerships someday sell flying cars? Bold technologies aim to put cars in the sky. 

5.

Here are five scary numbers that tell the gruesome story of a big automaker in a bad way.

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

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2015

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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