The Dealer 5 | October 7, 2014

A marketing professor says she doesn't care if a man or woman helps her at a dealership, as long as she's treated right. She offers four ways to better relate to females.

What should we expect from new megadealer Warren Buffett?For one thing, his new investment may lead to Chinese cars sold at a Van Tuyl store near you.

Whether it's lab rats or humans, studies show positive reinforcement works better than negative reinforcement. So why do so many dealership bosses still crack the whip? 

  Is pricing transparency a solution in search of a problem?Maybe so, says a NADA guy who credits dealer competition for cranking out the good deals.

Marine risks his life in Afghanistan. He returns home to find thieves have trashed his prized pickup.Truck now looks better than ever. Mission accomplished.