The Dealer 5 | October 9, 2014

Dealer news from WardsAuto and around the web.

Steve Finlay, Senior Editor

October 9, 2014

2 Min Read
The Dealer 5 | October 9, 2014

Welcome to The  WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

Ingredients for a dealership bomb: High advertising costs and low gross margins. One of our marketing experts tells how to yank the burning fuse from that one.    

It's not a dealer-eat-dealer world out there. Things aren't that vicious. But the competition is fierce, and customers and automakers alike benefit from the rivalry, says NADA's top dog.

OK, so minivans aren't the coolest vehicles on the road. But they don't have to be loser cruisers, says one of the few remaining players in a one-time wildly popular segment.

   For job interviewers and interviewees alike: Would this person pass the "airport test"?

A collapsed ceiling duct hurts people and damages cars at a Herb Chambers dealership.


To see all the day's dealer news and information, go to WardsAuto.com/Dealers. 

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