The Dealer 5 | October 9, 2014
Dealer news from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
Ingredients for a dealership bomb: High advertising costs and low gross margins. One of our marketing experts tells how to yank the burning fuse from that one. |
It's not a dealer-eat-dealer world out there. Things aren't that vicious. But the competition is fierce, and customers and automakers alike benefit from the rivalry, says NADA's top dog. |
OK, so minivans aren't the coolest vehicles on the road. But they don't have to be loser cruisers, says one of the few remaining players in a one-time wildly popular segment. |
For job interviewers and interviewees alike: Would this person pass the "airport test"? |
A collapsed ceiling duct hurts people and damages cars at a Herb Chambers dealership. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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