The Dealer 5 | September 18, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Customers don’t just buy F&I stuff. Instead, they buy into how they envision products will make them feel. A pro tells how to touch those human emotions. |
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2. | Honda Civics once resembled oversized Tonka cars. Now, Honda is benchmarking the Germans for the 10th-generation model. Click here for a Civics lesson. |
ADVERTISEMENT "I had ADP, Dealertrack and Reynolds in my stores. I spent a lot of time doing my homework on DMS providers. I switched all my stores to Reynolds. If I didn’t think Reynolds was the best, I wouldn’t have done it.” -Joe Laham, President of Premier Companies | |
3. | John Krafcik, formerly of TrueCar, once was adamant in saying Google should not get too far into the self-driving car business. He’s rethinking that position. Here's why. |
4. | GM’s criminal case lacks one thing: a human criminal. Apparently there is no vice president of going to jail. |
5. | It’s bigger than a dog and presumably smaller than a rhino, but a mysterious (some say mythical) creature is damaging cars at a dealership. Cue the howling. |
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