The Dealer 5 | September 23, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Here are proven ways to begin building your gross profits immediately. They come from one of our IdeaXchange Xperts. |
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2. | A dealership has assembled a teen tech team to tell vehicle buyers about all the cool stuff on their vehicles. A customer asks one of the kids: “Will the car blow my nose?” Not yet. |
ADVERTISEMENT "I had ADP, Dealertrack and Reynolds in my stores. I spent a lot of time doing my homework on DMS providers. I switched all my stores to Reynolds. If I didn’t think Reynolds was the best, I wouldn’t have done it.” -Joe Laham, President of Premier Companies | |
3. | A bunch of zeros in car ads add up to potential trouble with the FTC. The federal regulator looks at dealer advertising with a critical eye. |
4. | Dealers to Ford: Keep piling luxury on Explorer SUVs. “They are telling us to keep going, you have not hit the top yet.” How high is that? |
5. | We’re having flashbacks. WardsAuto Flashback for September include (70 years ago) auto workers acting too laid back when it comes to job attendance and “well-placed” sources talk of a Chrysler-Fiat deal. (And that was 25 years ago!) |
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