The Dealer 5 | September 25, 2014

If a customer declines your recommended services, don’t take it personal. But stay in touch. Our fixed-ops expert tells what and what not to do.

Cadillac is packing up and heading to a trendy Manhattan district to bask in hipness and spit out a marketing strategy that conquers competitors. We've seen this movie before.

A new study indicates some consumers calling dealerships are lucky the phone is even answered. Ouch. The moral of the story: People call dealers to buy things, not chit-chat.  

Dealers in China do what they want, without thinking much of the effect on the brand image. If a U.S. Honda dealer held an event like this one, American Honda might be on the phone.

Name a business where expensive inventory is kept outside in the open. Hint: It's not jewelry stores. Three San Francisco dealerships got ripped off big time by nighttime thieves with lavish tastes in cars.