Defining Energy Efficiency of EVs Presents Future Challenge

Consumption most likely would be rated like safety is now, with a 5-star rating denoting a top performer and fewer stars indicating lower efficiency.

Drew Winter, Contributing Editor

April 24, 2009

1 Min Read
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SAE World Congress

DETROIT – Some in the automotive community still are debating whether electric cars ever will become a reality beyond toys for the rich and famous.

Automotive engineers, on the other hand, already are wringing their hands over how consumers will be able to compare EV energy consumption on Monroney stickers in dealer showrooms and in buff book magazine comparison tests.

In other words, after a month of plugging in your Tesla and Fisker each night and driving them to work every day, which does the least damage to your electric bill? George Clooney and Leanardo DiCaprio probably don’t care, but if EVs go mainstream, you can bet ordinary folks will.

Some nitpicky engineers will disagree, but miles per gallon and liters per kilometer have been a good means for consumers to compare vehicle fuel efficiency for 100 years.

But how do you define energy consumption for EVs in a way that is relevant to consumers? Panelists tossed this issue back and forth for a few minutes at the “Electronics in the Green Space” session at the SAE World Congress here.

The answer: Consumption most likely will be rated like safety is now, with a 5-star rating denoting a top performer and fewer stars indicating lower efficiency.

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About the Author

Drew Winter

Contributing Editor, WardsAuto

Drew Winter is a former longtime editor and analyst for Wards. He writes about a wide range of topics including emerging cockpit technology, new materials and supply chain business strategies. He also serves as a judge in both the Wards 10 Best Engines and Propulsion Systems awards and the Wards 10 Best Interiors & UX awards and as a juror for the North American Car, Utility and Truck of the Year awards.

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