Dealix Lets Dealers Return Sales Leads Deemed as Duds

Since online lead-provider Dealix announced a lead-return program in September, more than 700 dealers have signed up for the free service.

“Program adoption has exceeded our expectations,” says Egon Smola, Dealix vice president- product and business operations.

Dealix, a division of Cobalt, defines a valid lead as one that meets the following criteria:

The return program allows dealers to identify any leads they believe fail one or more of the Dealix Quality Pledge criteria and return those leads to Dealix.

Dealix will review each lead return and confirm eligibility within three business days.

When a lead return is validated, the charge is taken off the dealer's bill and the lead is replaced, when possible, with a new lead.

Dealix say a survey shows 82% of dealer respondents found the process of returning leads to be very easy or easy and 87% were satisfied with the speed of lead verification.