January 2018 U.S. LV Sales Thread: Industry Hit 17.1 Million SAAR

WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  January had 25 selling days this year compared with 24 days in 2016, meaning DSR % change will be less than straight volume % change for year-over-year comparisons this month.

FORECAST SUMMARY:  

Automakers sold 1.16 million light vehicles over 25 selling days in January, resulting in a 46,005-unit daily sales rate compared with 47,442 in prior-year (24 days). The DSR was down 3.0% from like-2017.

The resulting seasonally adjusted annual rate is 17.07 million units, below the 17.75 million in the previous month and 17.34 million year-ago.

GM accounted for 17.3% of the market. Toyota, one of the few top companies to post a year-over-year gain, reached a 14.5% share. Ford came in third (13.6%), followed by FCA (11.5%). The No. 5 spot was held by Nissan at 10.7%. Honda took 9.1% of the market.

UPDATE 3:25 ET:

Hyundai came in 14.9% below year-ago with 41,242 sales.

UPDATE 1:48 ET:

Honda recorded a 5.7% drop in daily sales on 104,542 units.

BMW sold 21,953 LVs, down 0.7%.

Kia slipped 4.0% to 35,628 sales.

UPDATE 12:55 ET:

Subaru's DSR slipped 3.0% on 44,357 units.

Daimler posted a 5.0% drop to 27,613 sales.

A total of 24,744 Volkswagen-branded vehicles were sold, resulting in a 1.0% gain in DSR.

UPDATE 10:55 ET:

Nissan sold 123,538 vehicles, up 5.6% in DSR.

Mazda showed a 10.4% jump to 24,962 units.

UPDATE 10:05 ET:

GM sold 198,433 LVs in January, resulting in a 2.7% drop in daily sales.

Ford's DSR fell 10.4% on 155,899 deliveries.

FCA dropped further, down 16.2% to 131,896 units.

Toyota, on the other hand, posted a 12.1% gain in sales with a 167,056 total.