Mexico LV Sales Trail Year-Ago

Consumers in Mexico drove an average of 4,928 new LVs off showroom floors on each of 25 selling days last month, down from the 5,274-a-day pace seen in October 2016, when there were 26 days.

Dealers sold 123,192 new light vehicles in October, a second-best Mexico LV sales volume, but a drop of 6.6% compared with last year’s record of 137,115. With hard-to-hit record sales throughout 2016, Mexico sales last month marked five consecutive months of year-over-year losses.

The same trend continued in the car segment with seven months of consecutive year-over-year losses, dropping 9.4% last month to 75,092 deliveries compared to like-2016’s 86,175. Nissan kept the No.1 spot despite a hefty 22.6% decline in sales. A 1.6% dip didn’t stop General Motors from clenching the No.2 spot from Volkswagen, which plummeted 17.1% as a result of lower Jetta (-29.5%) and Vento (-19.8%) sales. Through 10 months, Mexico car sales trailed 5.0% behind like-2016 with 778,265 deliveries.

Light trucks had their second-best sales volume in October, trailing only 1.8% behind last year’s pace also with one less selling day. Sales totaled 48,100 deliveries compared with 50,940 year-ago. Nissan was in the No.1 spot despite a 16.7% dive in sales and a slipping 22.5% market share. The No.2 spot was filled by GM, which came in 27.6% below like-2016 and accounted for only 13.2% market share. VW’s sales soared 109.9% with booming numbers for the second-generation Tiguan that left Europe and now is made in Mexico.

With record sales every month, last year will be a hard year to beat, but 2017 is coming in a close second. Sales totaled 1,228,745 at the end of October, 2.1% behind 2016’s 1,255,102.

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