Often It's Not the Economy

It may be surprising, but the likely reasons some dealers may not survive are only tangentially related to the economic crisis.

Often, a dealer's failure will have more to do with internal management than with external factors. The economy did not put Bill Heard dealership group out of business. Management did that.

The biggest blind spot most dealers face is on the financial front.

A good office operation starts and ends with the controller/office manager, who arguably is as instrumental to a dealership's success as the general sales manager. To keep operations on track, and to avoid financial failure, dealerships must recognize the central importance of this position.

Good controllers are instrumental in:

In tough economic times, good controllers work with sales and fixed operations to improve business, monitor vendor relationships, collect all open receivables and cut expenses where possible.

Many dealers believe that they have entrusted their financial operations to a skilled controller, without ever having conducted an impartial performance review.

Evaluating a controller is a subjective exercise, and true validation can only be carried out by external means, even if you think your controller is the best.

Due to the nature of the business, dealers and controllers tend to develop close relationships that in time are primarily held together more by trust than by a judgment of skill or confidence.

Whether it be knowledge of lawsuits and compensation agreements, insight into personnel expenses or the ability to control finances, controllers often have the dealer over a barrel, and they become in essence “untouchable.”

But these close relationships often end up costing dealers in the end. They may cost through embezzlement or negligence in the management of operations.

A bad controller:

I've visited stores where the controller becomes the primary reason transactions are killed.

Whether it's due to the condition of the books, the accuracy of reporting or the inability to cooperate with buyers, controllers can often play a central role in derailing a deal.

What's often most surprising, is that despite all the evidence of disservice, some dealers are not prepared to accept the reality regarding their controller. Some relationships simply run too strong and too deep to counter proper business sense.

In dealership buy-sell transactions, the quality of the controller will make the difference in hundreds of thousands of dollars to the bottom line of the transaction.

While many dealers currently may not have any plans to sell their businesses, this is as good as any opportunity to evaluate their back office. Otherwise, it could end up costing them their business one way or another.

Phil Villegas is a principal at Dealer Transactional Services, LLC, an affiliate of Morrison, Brown, Argiz & Farra, LLP, in Miami, FL. He is at 305-913-7198 or [email protected].