Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Despite the market's ups and downs, high-priced sports cars have fared relatively well in the U.S. since 1995, when the segment's sales hit a 15-year low.
Since then, luxury sports cars have increased their share of market from a tiny 0.4% to a surprisingly high (considering their price and impracticality) 0.7% so far this year. As small as it is, this segment is one of only two car sectors to increase share while light trucks have grown to a dominant position in the U.S.
They are little more than a fantasy for the vast majority of buyers, with prices ranging from $30,000 to well over $100,000 — not including exotics in the multi-hundred thousand-dollar ranges — but they garner attention far beyond their customer base.
But being a small-volume segment comprised largely of toys for the most affluent, it is highly dependent on new entries or major redesigns. It also makes for a feast-or-famine product cycle.
It's not unusual to see sales severely decline only two years after a successful launch. The few that have maintained relatively stable segment share since 1995 — the Corvette and, until recently, the Porsche 911 — did so through major mid-cycle product cycle upgrades or significant new trim levels, often featuring a higher-performance engine. But the segment has few long-time players.