Record July LV Sales in Canada update from August 2017

Sales of new light vehicles in Canada set a July record despite the fact the month had only 25 selling days .this year compared with 26 a year ago.
Some 181,650 new cars and light trucks were driven off dealer lots in July, a rate of 7,266 daily,  and a gain of 9.1% from the 173,158 sold a year earlier at a 6,660-a-day pace.

It also marked a 6.5% rise from the prior July benchmark set in 2015, when 177,731 units were delivered over 26 selling days.

Although July’s selling pace was down 7.0% from June, the decline reflected a normal seasonal downturn, albeit a somewhat larger one than in the past several years.

As has been the case for some time, consumer demand for light trucks pushed July sales into record territory.

Light-truck deliveries totaled a record 123,655 units, the eighth consecutive July benchmark, that bested prior-year’s 114,223 by 12.6%.

No surprise was the fact car sales remained in the tank as consumers continued their migration toward CUVs, pickups and SUVs.

The 57,995 new cars delivered last month was the third-lowest July tally in the past 32 years.

Although one less day boosted July’s selling rate 2.3% over year-ago, total volume fell short of the 58,925 cars sold in July 2016.

At an average daily rate of 6,920, LV sales in the first seven months totaled a record 1,217,879, keeping 2017 on track toward a new all-time high.

Given the lead so far, deliveries for the remainder of year would have to decline some 17%, to less than 5,750 daily, to prevent automakers from besting the 1,947,674 units sold in record-year 2016.

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