SATURN LOOKS TO MAKE A COMEBACK
Saturn, the only GM domestic division that's unprofitable, should be in the black around 2003 and potentially could post annual sales of 500,000 vehicles by 2005, says Saturn President Cynthia Trudell.She says it all depends on future products that are under consideration. Those products include what are best described as a minivan and a pickup truck.They would join Saturn's original S-Series, the
November 1, 2000
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Saturn, the only GM domestic division that's unprofitable, should be in the black around 2003 and potentially could post annual sales of 500,000 vehicles by 2005, says Saturn President Cynthia Trudell.
She says it all depends on future products that are under consideration. Those products include what are best described as a minivan and a pickup truck.
They would join Saturn's original S-Series, the larger car L-Series and an upcoming SUV.
With more horses in the stable, Ms. Trudell foresees sales rising and profits returning. She says Saturn's losses can be traced in part to the L-Series' disappointing performance in the highly competitive mid-size car market.
She vows Saturn will earn its way into that segment one customer at a time.
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