Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Few consumers use the Internet completely to buy a car.
The vast majority of people at some point get off line and go to the dealership to finish what they started online.
The Ward's e-Dealer 100 is a ranking of franchised dealerships by sales volume of vehicles sold via the Internet.
Ward's defines an Internet sale as one in which customer contact is initiated online; the customer identifies a specific vehicle and the process is managed by a dedicated Internet department or business-development center.
