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What is an Internet Sale?
Few consumers use the Internet completely to buy a car. The vast majority of people at some point get off line and go to the dealership to finish what they started online. The Ward's e-Dealer 100 is a ranking of franchised dealerships by sales volume of vehicles sold via the Internet. Ward's defines an Internet sale as one in which customer contact is initiated online; the customer identifies a specific
April 1, 2010
1 Min Read
Few consumers use the Internet completely to buy a car.
The vast majority of people at some point get off line and go to the dealership to finish what they started online.
The Ward's e-Dealer 100 is a ranking of franchised dealerships by sales volume of vehicles sold via the Internet.
Ward's defines an Internet sale as one in which customer contact is initiated online; the customer identifies a specific vehicle and the process is managed by a dedicated Internet department or business-development center.
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