What makes a dealer successful in the F&I department?
We asked our columnist Ron Martin, a dealership F&I sales veteran and author, what makes for a successful dealership F&I department. Here's what he says: Thinking outside the box. In other words, not buying into the idea that having an aggressive selling F&I department somehow disrupts the sales department. Giving your F&I manager the same respect and compensation as any other manager at the dealership.
August 1, 2001
We asked our columnist Ron Martin, a dealership F&I sales veteran and author, what makes for a successful dealership F&I department.
Here's what he says:
Thinking outside the box. In other words, not buying into the idea that having an aggressive selling F&I department somehow disrupts the sales department.
Giving your F&I manager the same respect and compensation as any other manager at the dealership.
Having the right people. Don't put a weak sales person in F&I. This person should be one of the best sales people in your organization.
As a dealer, learn how the department works, so the right decisions can be made to complement F&I income and sales.
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