Ford Building Sixth-Gen Bronco After 25-Year Hiatus

Almost exactly 25 years after ending the Bronco’s 30-year production run, Ford resumes building the 4x4 SUV at its Michigan Assembly Plant in Wayne, MI.

Two-door and the first-ever 4-door ’21-model-year Broncos are being shipped to Ford dealerships from the plant, which underwent $750 million in upgrades and added 2,700 jobs – raising total employment at Michigan Assembly to 4,900 – to build the sixth generation of the SUV.

Ford says more than 125,000 Broncos have been ordered, with a total of more than 190,000 reservations in the U.S. and Canada to date. The base model starts at $29,995.

“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” Suzy Deering, Ford chief marketing officer, says in a news release. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”

A 1.7 million-sq.-ft. (158,000-sq.-m) Modification Center adjacent to Michigan Assembly will offer Bronco two- and four-door model customizations including front-bumper safari bars, roof racks, exterior graphic packages and additional accessories as more are added to the catalog. Bronco owners can also choose from among more than 200 factory-backed accessories added at the dealership for maximum personalization.

The Michigan Truck Plant – now the Michigan Assembly Plant – began building the original Bronco in 1965. Production continued through five generations and ended June 12, 1996. During that 31-year span, Ford produced more than 1.1 million Broncos.

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