GM Bad Boys

Most bad boys apparently prefer General Motors Corp. products when trying to outrun the police. That comes from Art Spinella, president of CNW Marketing Research in Bandon, OR. When an intern had nothing else to do, he had her watch 50 episodes of the TV show Her assignment: Mark down what vehicles offenders were driving as they led police on pursuits. Her findings: 63% of them drove GM products.

Steve Finlay, Contributing Editor

April 1, 2003

1 Min Read
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Most bad boys apparently prefer General Motors Corp. products when trying to outrun the police.

That comes from Art Spinella, president of CNW Marketing Research in Bandon, OR.

When an intern had nothing else to do, he had her watch 50 episodes of the TV show “Cops.” Her assignment: Mark down what vehicles offenders were driving as they led police on pursuits.

Her findings: 63% of them drove GM products.

“If only GM could get that kind of market share,” says Spinella.

Coversely, he notes no fleeing felons drove Honda Accords.

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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