GM makes stand on truck share

Declaring it plans to go after market share in the critical light truck market, General Motors Corp. slaps new discounts on some of its most popular vehicles in a special Memorial Day sales promotion. The incentives, which also were seen as a way to reduce still-bloated inventories, cover a broad range of vehicles, but include popular trucks and sport/utility vehicles (SUVs) such as the Chevy S-10, Tahoe and Suburban and GMC Sonoma, Yukon and Yukon XL. A $1,000 discount was available in the western U.S. on Tahoe, Suburban, Yukon and Yukon XL. Rebates of $1,500 on many full-size pickups also were available to western U.S. residents. And in some regions, rebates of $500 to $1,250 were available on most midsize cars, some large cars and minivans. Nationwide, the automaker was offering $2,500 rebates on all Chevy S-10 and GMC Sonoma small pickups.