Honda Most Engaging Auto Ad of Week; Two Dodge Ads Place High
The most engagement for car ads aired against it was by far the 2015 U.S. Open Golf Championship, which generated over 9.5% of the digital chatter for automotive ads for the week.
June 25, 2015
In this week’s Most Engaging Auto Ads, powered for WardsAuto by iSpot.tv, the vehicles generating the most digital buzz from their advertising campaigns were Honda’s HR-V, Mazda’s MX-5 Miata, the Dodge Durango, Fiat’s 500X and Dodge Charger.
Overall, automakers spent an estimated $128.7 million on TV ads for the week, led by Chevrolet with 8% of that total, followed by Nissan at 7.6% and Toyota at 7.4%. The largest portion of that money went to Fox, with the broadcast network taking in over $16 million in car ads for the week. ABC and NBC followed with over $14 million each, and CBS captured more than $13 million.
The show generating the most engagement for the car ads aired against it was by far the 2015 U.S. Open Golf Championship, which generated over 9.5% of the digital chatter for automotive ads for the week.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!
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1. Honda: Great Thinking Inside
23.2% Digital Share of Voice, 243k Earned Online Views
2. Mazda: A Driver's Life: Driving Matters
12.8% Digital Share of Voice, 486k Earned Online Views
3. Dodge: Drive By
7.9% Digital Share of Voice, 203k Earned Online Views
4. FIAT: Blue Pill
5.5% Digital Share of Voice, 50k Earned Online Views
5. Dodge: Morse Code
3.6% Digital Share of Voice, 164k Earned Online Views
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