Suzuki 3-5-7
Japan's Suzuki Motors Corp. appears to have stolen a Hyundai Motor Co. Ltd. playbook in its attempt to execute its 3-5-7 strategy in the U.S.: three times current sales in five years, by 2007. Suzuki plans to reach 200,000 unit sales, from present-year objectives of 80,000, through the introduction of nine vehicles to its U.S. lineup. The Verona midsize sedan and Forenza compact, due for '04, spring
October 1, 2003
Japan's Suzuki Motors Corp. appears to have stolen a Hyundai Motor Co. Ltd. playbook in its attempt to execute its 3-5-7 strategy in the U.S.: three times current sales in five years, by 2007.
Suzuki plans to reach 200,000 unit sales, from present-year objectives of 80,000, through the introduction of nine vehicles to its U.S. lineup.
The Verona midsize sedan and Forenza compact, due for '04, spring from GM Daewoo Auto & Technology Co. Ltd., the South Korean auto maker that has risen from the former Daewoo Motor Co. Ltd. and in which Suzuki holds a 15% stake.
Verona, a modified second-generation Daewoo Magnus, is among the first outgrowths of the 1-year-old GMDAT.
Verona goes on sale in September, starting at $16,499 for the S trim level, while Forenza, based on the Daewoo Lacetti, follows in November, ranging from $12,000-$15,000.
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