Hyundai Stretches to Top of iSpot’s Most-Seen Auto TV Ads Ranking

With 267.9 million national TV ad impressions, Hyundai’s “Stretch” takes first place on iSpot’s ranking of the most-seen auto TV ads for Jan. 8-14. 

Over 55% of the impressions came from NFL games, and NBC was the top impressions-generating network by a long shot: It ran up 166.2 million impressions for the ad, with ABC (42.8 million impressions) and Fox (9.3 million) in a distant second and third. According to iSpot’s Creative Assessment, this spot scored above the automotive norm for attention, information and desire. 

At No.2: A humorous Lexus commercial poking fun at the pains of commercial airline travel, which received 185.4 million national TV ad impressions. The automaker leaned into sports-related programming, with NFL games delivering 25.8 million impressions, men’s college basketball 16 million and SportsCenter 9.9 million. Top networks by impressions included ESPN (30.7 million), NBC (23.5 million) and NFL Network (16.5 million).

The Chevrolet Silverado’s available Super Cruise driver-assistance technology is on display in the third-place commercial. The spot ran up 183.5 million national TV ad impressions, 84% of which came from NFL games, while the College Football Playoff National Championship delivered another 14.6 million impressions. NBC (107.7 million impressions), Fox (46.9 million) and ESPN (11.9 million) were the top impressions-generating networks. 

Honda takes fourth place with a spot highlighting its lineup of TrailSport models that had 143.4 million national TV ad impressions. Sports-related programming delivered top impression counts, including NFL’s Classic Replay program (7.3 million), NHL games (6.7 million) and men’s college basketball (6.5 million). Cable networks led for impressions: ESPN (21 million impressions), Bravo (17.4 million) and The Weather Channel (11.2 million). 

Infiniti rounds out the ranking with “In the Attic,” which got 143.2 million national TV ad impressions. Unlike the other spots on the ranking, non-sports programming generated the most impressions for this commercial: NBC Nightly News With Lester Holt generated 10.5 million impressions, House Hunters delivered 8.4 million and Today provided 8.2 million. Top networks by impressions included NBC (22.4 million), HGTV (18.6 million) and Bravo (13 million). 

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1. Hyundai: Stretch 

Impressions: 267,922,700 

Interruption Rate: 2.33%

Attention Index: 94

Est. TV Spend: $3,406,053 

2. Lexus: Battle Out There

Impressions: 185,391,548 

Interruption Rate: 3.52%

Attention Index: 98

Est. TV Spend: $1,581,398 

3. Chevrolet: Drive You Home

Impressions: 183,498,165 

Interruption Rate: 1.88%

Attention Index: 155

Est. TV Spend: $6,742,071 

4. Honda: Chasing Greatness

Impressions: 143,408,534 

Interruption Rate: 3.26%

Attention Index: 102

Est. TV Spend: $1,502,111 

5. Infiniti: In the Attic

Impressions: 143,157,678 

Interruption Rate: 1.50%

Attention Index: 96

Est. TV Spend: $691,674 

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of the ad’s Interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.