Jeep Keeps It in the Family With Most-Seen Auto TV Ad

A heartfelt spot for Jeep Grand Cherokee models racked up 166.8 million national TV ad impressions, putting it in first place on iSpot.tv’s ranking of the most-seen auto TV commercials for Feb. 19-25. 

As “the most-awarded SUV ever,” the spot states, ”it means even more when you can keep a Grand Cherokee in the family…while still looking forward to the road ahead.” Nearly 22% of its impressions came from airings on MSNBC (36.3 million), with CBS delivering another 21.2 million while Fox News generated 18.1 million. On the programming side of things, men’s college basketball ran up 12.1 million impressions for the spot, followed by The Beat With Ari Melber (10.2 million) and FBI: International (5.1 million).

Dodge’s “A New Breed of Muscle” slips from first to second place week-over-week, and received 165.6 million national TV ad impressions. The automaker continued to focus on cable networks, with MSNBC generating 23.4 million impressions, followed by Fox News (22.9 million) and Motor Trend Network (13.5 million). Top programming by impressions included The Beat With Ari Melber (8.9 million), Today (5.4 million) and Texas Metal (4.2 million). 

At No.3 with 151.8 million national TV ad impressions is a Kia spot for the ’24 EV9 featuring music by Cat Power and Coldplay. Over 65% of those impressions came from primetime ad airings, led by action dramas including NCIS (6.2 million impressions), FBI (6.1 million) and Tracker (5.4 million). CBS was the top network with 34.4 million impressions, while ABC delivered 24 million and CNN generated 9.8 million. According to iSpot’s Creative Assessment, this spot scored above the automotive industry average for attention and likeability. 

Another electric vehicle, the Honda Prologue, is on display in the fourth-place spot with 149.5 million national TV ad impressions. NHL games and The Real Housewives of Beverly Hills were nearly tied for impression counts, generating 6.8 million and 6.6 million, respectively. Bravo was the top network by impressions (21.6 million), followed by TNT (12.9 million) and Discovery (11.1 million). Per iSpot’s Creative Assessment, this commercial had an 89% brand match (the percentage of survey respondents who remembered it was a Honda ad after watching it), above the recent automotive industry norm of 76%.

Infiniti rounds out the ranking with a commercial that had 123.1 million national TV ad impressions. Top networks by impressions included TBS (12.4 million), NBC (11.6 million) and Hallmark (10.3 million), while top programming included The Big Bang Theory (9.6 million impressions), Shark Tank (7.3 million) and Today With Hoda & Jenna (6.8 million). 

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1. Jeep: Presidents Day Sales Event: In the Family 

Impressions: 166,779,700

Interruption Rate: 3.33%

Attention Index: 98

Est. TV Spend: $877,247

2. Dodge: A New Breed of Muscle 

Impressions: 165,595,222

Interruption Rate: 2.65%

Attention Index: 97

Est. TV Spend: $621,534

3. Kia: Perfect 10 

Impressions: 151,780,523

Interruption Rate: 3.37%

Attention Index: 107

Est. TV Spend: $1,382,490

4. Honda: Latest Innovation 

Impressions: 149,515,661

Interruption Rate: 3.21%

Attention Index: 101

Est. TV Spend: $1,170,181

5. Infiniti: In the Attic 

Impressions: 123,066,125

Interruption Rate: 1.72%

Attention Index: 97

Est. TV Spend: $477,528

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of the ad’s Interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.