Nissan’s Electric-Themed Ad Most-Viewed Car Commercial

Nissan’s “Electric Cars for Electric Drivers” tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

Automakers kicked off the new year with a new slate of ads that refreshed the list for the week of Jan. 3.

Nissan is the big spender of the week, with the bulk of its estimated budget focusing on sports programming – specifically NFL and NBA games. Viewers responded well to the EV message, according to iSpot’s Ace Metrix survey data, giving it the highest marks for inspiring “change,” at 8.6% above the industry average. 

Lexus follows with the next two spots: “Get Ahead” and “Hustle.” The latter certainly captured viewers’ attention with its multiscreen format and surprise ending. Ace Metrix viewers called the ad “arresting,” with one survey respondent commenting, “Loved the twist!”

Subaru rounds out the list with two spots of its own: “Well Adventured” and “Share the Love Event: Thank You.” The “Well Adventured” ad takes the fan-favorite award for the week in Ace Metrix results, scoring 8.2% higher than the industry norm in “attention,” 7.4% higher in “likeability” and 9.4% higher in “relevance.” 

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Nissan: Electric Cars for Electric Drivers

Impressions: 281,380,132 

Interruption Rate: 2.32% 

Attention Index: 98 

Est. TV Spend: $7,171,182

Lexus: Get Ahead

Impressions: 225,899,636 

Interruption Rate: 1.79% 

Attention Index: 103 

Est. TV Spend: $3,606,403

Lexus: Hustle

Impressions: 169,085,161 

Interruption Rate: 2.31% 

Attention Index: 103 

Est. TV Spend: $3,486,573

Subaru: Well Adventured

Impressions: 138,191,967 

Interruption Rate: 2.09% 

Attention Index: 111 

Est. TV Spend: $1.094,142

Subaru: Share the Love Event: Thank You

Impressions: 132,606,503 

Interruption Rate: 2.48% 

Attention Index: 98 

Est. TV Spend: $1,242,536

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

*Ace Metrix auto industry norms data measured over the last 90 days.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.