...Idea Time: DAILY LOG OF RECOVERING LOST SERVICE JOBS

Day 1 Morning: Service customer declines work.

Day 1 Evening: Personalized job specific discount coupon letters created by cashier.

Day 2: Coupon letters mailed to customer

Day 3-4: Customer receives letter offering discount

Within 15 Days: Customer returns to have work previously declined, done at a discount (coupon has 15-day expiration date).

Here's a sample letter: Dear Customer, During your last visit to our dealership our records indicate that your vehicle requires some attention. Please bring this letter to our service department and receive $20 off the above-mentioned repair. Thank you for your continued business.

At the end of those days: Additional profit and money deposited in your bank account.

Idea Time is a feature of NCM Associates, Inc., using ideas provided by dealers participating in 20 Groups.