All-New Sports Car to Revive U.K.’s TVR Marque

Iconic British sports car brand TVR is returning to the market with an all-new, British-designed and -built sports car due for production in 2017.

TVR says it has developed a product and launch program that will see at least four new models brought to market over the next 10 years.

TVR Chairman Les Edgar says the car is being developed in collaboration with Gordon Murray Design and engine maker Cosworth, and more than a year of development already has been completed.

“We are a well-funded, well-supported organization and boast a vastly experienced management team,” Edgar says in a statement.

More specification details and early images will be released later this year, but the company says the car will continue the tradition of a classic British 2-seat sports car with a composite ground-effect aero chassis and body package using Gordon Murray Design’s iStream technology.

The car will feature the traditional TVR DNA of a front engine with rear-wheel drive and manual transmission, powered by a normally aspirated, dry-sumped V-8 engine developed and engineered by Cosworth. It will be completely produced in new U.K. factory premises.

Edgar says the company knows a new TVR must be outstanding, not just good.

“From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high-performance car design and engineering speaks for themselves,” he says.

The car will be offered at a competitive price point within its segment and consistent with TVR’s positioning in the past, Edgar says.

TVR was established in 1947 by Trevor Wilkinson and became a leader in the British low-volume sports car market, building an international reputation for high-performance vehicles and innovative design. The current management team acquired the brand in 2013, seven years after the last TVR models were built.

“Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally,” Edgar says.