Aviator Spot Still No.1 Among Most-Seen Auto Ads

For the sixth time in the past eight weeks, a spot for the ’20 Lincoln Aviator is No.1 on iSpot.tv’s list of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

The top commercial for the week of Nov. 4, featuring Oscar-winning actor Matthew McConaughey, has racked up more than 366.6 million TV ad impressions.

Subaru also holds its position from last week, taking second place with a spot for the ’19 Ascent. This ad has the best iSpot Attention Index (152) in the ranking, getting 52% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Honda’s third-place commercial reminds viewers that collisions can affect more than just the people directly involved, which is why it makes “vehicles that can brake before you do.” 

In the No.4 spot from Nissan, a man drives his ’20 Altima to answer a friend’s text message in person. With available features such as remote start, variable-compression turbocharged engine and lane-departure warning, the model has tech that “helps you be there.” 

Finally, GMC already is in the holiday spirit with an ad showing a husband surprising his wife with his-and-hers Acadia and Sierra models. Right now, qualified customers can get special lease options on the ’19 Acadia SLE-1 or the ’19 Terrain SLE. 

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1. Lincoln Motor Company: Fresh Take On Movement

Impressions: 366,625,428

Attention Score: 82.60

Attention Index: 46

Est. TV Spend: $6,393,261

2. Subaru: Dream Big

Impressions: 286,041,410

Attention Score: 96.16

Attention Index: 152

Est. TV Spend: $4,172,980

3. Honda: Safety Affects Everyone 

Impressions: 280,055,187

Attention Score: 93.78

Attention Index: 122

Est. TV Spend: $4,744,814

4. Nissan: Text Answering

Impressions: 222,841,352

Attention Score: 89.72

Attention Index: 77

Est. TV Spend: $4,330,883

5. GMC: Holidays: One for You, One for Me

Impressions: 202,608,932

Attention Score: 86.59

Attention Index: 59

Est. TV Spend: $3,466,490

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.