Cadillac Again Tops Most-Seen Auto Ads Chart
The iSpot ranking places Cadillac’s promotion for its Made to Move Sales Event at No.1, followed by two Chevrolet commercials and spots from Lincoln and Subaru.
July 25, 2019
Cadillac’s promotion for its Made to Move Sales Event, during which customers can get special financing on most ’19 models, logs in with the highest number of impressions across national broadcast and cable TV airings during the week of July 15.
The information is tracked by iSpot.tv, the always-on TV ad measurement and attribution company that ranks the most-viewed automotive commercials.
In second place is Chevrolet with a spot for the ’19 Blazer featuring “real people (not actors)” admiring the vehicle.
Lincoln invites people to discover their approach to craftsmanship in the third-place commercial. This spot has the best iSpot Attention Index (147) in the ranking, getting 47% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Fourth place goes to Subaru’s ad for the ’19 Ascent, which has EyeSight and Pre-Collision Braking to help prevent accidents. And finally, another ad from Chevrolet rounds out the ranking, this time with real Chevy owners talking about why they switched from other auto brands.
1. Cadillac: Made to Move Sales Event: Made for Summer
Impressions: 176,150,961
Attention Score: 70.36
Attention Index: 35
Est. TV Spend: $2,956,726
2. Chevrolet: Speaks for Itself
Impressions: 175,450,191
Attention Score: 86.05
Attention Index: 74
Est. TV Spend: $3,439,804
3. Lincoln Motor Company: Summer Invitation Sales Event: Most People
Impressions: 168,839,366
Attention Score: 94.55
Attention Index: 147
Est. TV Spend: $1,820,278
Impressions: 160,479,683
Attention Score: 93.52
Attention Index: 137
Est. TV Spend: $2,599,712
5. Chevrolet: All-Star Open House: We Switched
Impressions: 150,128,492
Attention Score: 78.56
Attention Index: 48
Est. TV Spend: $684,905
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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