Cadillac Only Brand in Red as GM Posts Strong November

GM says the Black Friday-boosted performance marked its best November in seven years, driven by strong results from Buick (up 32.1%) and GMC (27.7%).

David Zoia Editor, Executive Director-Content

December 2, 2014

1 Min Read
New midsize Colorado pickup in tight supply
New midsize Colorado pickup in tight supply.

Cadillac was the only real blemish on November for General Motors, which saw sales jump 10.7% daily on volume of 225,818, according to WardsAuto data. There was one more selling day this year (25) than in like-2013.

GM says the Black Friday-boosted performance marked its best November in seven years, driven by strong results from Buick (up 32.1%) and GMC (27.7%). Volume division Chevrolet also was in positive territory, gaining 7.3% daily, largely due to strong showings from its Cruze, Spark and Sonic small-car trio and Silverado pickup.

Cadillac posted a 15.4% decline, with only the Escalade fullsize SUVshowing any traction against year-ago.

Among the highlights in GM’s November results:

  • Chevrolet delivered 2,366 Colorado pickups in the month, and the truck remains in tight supply, with only 21 days’ inventory on dealer lots.

  • GM says average transaction prices improved for the 26th straight month, reaching a record $35,600 per unit. The automaker attributes the gain to its pickups, SUVs and Cadillac models.

  • The Chevrolet Silverado, up 29.4%, and GMC Sierra, gaining 63.2%, appear to be holding ground in the hotly competitive fullsize pickup market.

  • Fleet sales rose 11%, with commercial sales up 1%. Fleets accounted for 22.3% of sales in the month, below the automaker’s 24.5% rate year-to-date.

  • GM ended the month with 794,411 units in inventory, an 88-day supply. That compares with 792,489 and 94 days at the end of October.

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About the Author

David Zoia Editor

Executive Director-Content

Dave writes about autonomous vehicles, electrification and other advanced technology and industry trends.

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