China's Soaring Luxury Market

April 28, 2014

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Rolls Royces ready to transport guests at Peninsula Hotel
Rolls Royces ready to transport guests at Peninsula Hotel.

Wealthy young consumers soon will make China the world's largest luxury vehicle market. Only a tiny percentage of Beijing, China's population can afford luxury items, but with a population of more than 21 million, a small percentage adds up to a lot of shoppers supporting many high-end stores in the city's upscale Dongcheng financial district. Rodeo Drive and Fifth Avenue have nothing on this smoggy street of dreams, except perhaps cleaner air. (See related story: How Lincoln Plans to Win in China.)

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