European Car Registrations Fall for Fifth Straight Month in February

Last month’s pain was not shared equally by the auto makers. Mitsubishi, Honda, Alfa Romeo, Renault, Suzuki and Peugeot all lost more than 20% in volume, while premium and entry-premium brands gained 2.0%.

William Diem, Correspondent

March 15, 2012

2 Min Read
Jaguar among premium brands to deliver more cars than yearago
Jaguar among premium brands to deliver more cars than year-ago.

PARIS – Europeans registered 888,878 passenger cars in February, down 9.7% from year-ago despite the extra day for leap year.

But what’s worse, last month’s result fell 6% below like-2008 at the heart of the region’s financial crisis when deliveries tumbled 17.9%.

Europe’s car registrations have lost ground for five straight months, each with progressively worse results: October -1.8%, November -3.5%, December -6.5%, January -7.1% and February -9.7%.

Until now, Europe’s biggest market, Germany, has been scoring gains to temper the decline, but last month it registered 224,318 cars, 108 less than year-ago. France and Italy were down 20.2% and 18.9%, respectively. Spain, which has suffered badly, lost only 2.1% against prior-year and the U.K. slipped 2.5%.

The only gains to be found were in Eastern Europe, where deliveries in the Czech Republic, Poland, Slovakia, Bulgaria, Hungary, Romania and Estonia rose a combined 10.9% to 53,629 units. However, that still is less than February car sales in the Spanish market.

Eurozone countries suffered an overall 11.8% loss in car registrations last month. Among them, Greece and Portugal, with the greatest sovereign debt, saw car sales plunge by nearly half compared with year-ago.

February’s pain was not shared equally by the auto makers. Mitsubishi, Honda, Alfa Romeo, Renault, Suzuki and Peugeot all lost more than 20% in car sales.

However, premium-car auto makers were not affected as much. Small-volume brands Land Rover, Jeep and Lexus all gained more than 50% in the month, while Lancia/Chrysler, Mercedes-Benz and Jaguar each sold more cars than in like-2011.

Together, premium and entry-premium brands gained 2.0% in February and now hold an 18.4% share of the European market.

Among the mass-market brands, Hyundai, Kia and Chevrolet gained ground. The rest, including perennial leader Volkswagen, lost sales year-on-year. But the 1.7% loss at VW, in a market down 9.7%, raised the brand’s share to 12.9% in Europe.

Including SEAT, Skoda and Audi, the VW group now holds a 23.7% market share in the European Union.

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