Proton Unveils Discounted Version of Popular Saga
The auto maker is working to find ways to make every model in its current lineup more affordable as part of its support for the government's initiative to lower car prices.
Malaysian auto maker Proton introduces its most affordable model to date, the SV (as in super value) version of its best-selling Saga model.
Powered by the same 1.3L Campro IAFM engine as the Saga FLX, and available in manual and continuously variable automatic transmissions, the Saga SV’s price has been reduced RMB5,000 ($1,596), or 12%, to RMB33,438 ($10,673).
The price rollback makes the SV less expensive than competitors including the Nissan Almera, Honda City, Toyota Vios and Proton’s Persona stablemate.
“With the new Saga variant, we are targeting to sell an additional 2,000 cars on top of our monthly sales of about 5,000 units of the Saga FLX,” The Star newspaper quotes Proton Executive Chairman Khamil Jamil as saying.
Proton is considering exporting the Saga SV to Indonesia, he adds.
CEO Hisham Othman says in a statement the Saga SV fulfills Proton’s commitment to provide Malaysians with exceptional value including enhanced safety features and better quality, practicality, style and affordability.
The Saga SV comes with 13-in. steel wheels, radio with compact-disc player, power steering, manual side-mirror control, turn signal integrated with side mirror, dual airbags, pre-tensioning seatbelts, child-restraint anchorage and car immobilizer.
It is available in six colors and has a 3-year or 61,000-mile (100,000 km) warranty.
Proton expects the Saga SV to help raise its share of Malaysia’s B-segment market from 24% now to 30% by the end of the year. At the end of April it had 21.3% of the overall market, still some distance behind domestic rival Perodua’s 30.6%. But, Khamil says, “Proton has set a 3-year target as we intend to be No.1 again in Malaysia.”
Proton is working to find ways to make all of the models in its current lineup more affordable as part of its support for the government's initiative to lower car prices.
The Business Times quotes as Khamil as saying Proton has started planning for an all-new replacement model for the popular Saga.
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