WEBINAR: Three Key Shopper Segments: What They Want and How They Shop
Join us for this exclusive webinar, sponsored by CarGurus, now available on demand!
October 8, 2018
Now Available On Demand!
What makes Millennials pull the trigger on a car purchase? What's most important to truck buyers? And how do Hispanics prefer to get car shopping information? We did the research - now you can get the answers to these questions and more.
These three segments are all adapting to the changing customer experience that's taken over auto shopping: most research done online, fewer dealerships visited, and a mobile-heavy experience. But that doesn't mean they want the same things!
Join this webinar to learn what CarGurus' original research says about:
How each segment approaches the car shopping process
Which type of shoppers are most brand-loyal
Which group is the most confident negotiating
Speaker
Madison Gross
Senior Manager of Consumer Insights
CarGurus
Register Today!
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