Infiniti Hits High Note Again With ‘Band Recital’ Ad

For the third time in the past four weeks, Infiniti’s humorous “Band Recital” spot ranked as

iSpot.tv’s most-viewed automotive commercial, collecting the most impressions across national broadcast and cable TV airings.

According to iSpot’s Ace Metrix survey data, the ad is growing on viewers, scoring 11.3% above industry norms in the “desire” and “information” categories. 

The week of April 4 saw the return of Major League Baseball and Ram’s “Step Into A New Day” ad placed second, driven largely by baseball-derived impressions. In fact, sports programming was the automaker’s top target, with NBA basketball, MLB and NASCAR all placing among the top five shows with the highest estimated national spend. 

Chevrolet, meanwhile, focused on March Madness for impressions, spending two-thirds of its list-leading estimated $3 million national budget on college basketball. Chevy’s “Work Remote” commercial scored the highest “brand match” rating (meaning viewers remembered it was a Chevy ad after watching it) among Ace Metrix respondents, at 90%. It also received a high score in the “likeability” category, at 6.2% above industry norms.

Lincoln leaned on news shows to claim its No.4 spot, led by Fox & Friends. The ad scored well in the Ace Metrix categories of “attention” and “likeability,” with results 9.4% and 10.2% above industry norms, respectively. 

But it was fifth-place Subaru with “Painted Lines” that generated the best Ace Metrix scores. Survey respondents gave it an overall rating 14.5% above industry norms, the highest on the week’s list, with “information” leading all other categories with a score 17.7% above industry norms. 

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Infiniti: Band Recital

Impressions: 212,222,048 

Interruption Rate: 2.19% 

Attention Index: 103 

Est. TV Spend: $1,357,251

Ram Trucks: Truck Month: Step Into a New Day

Impressions: 207,479,712 

Interruption Rate: 2.34% 

Attention Index: 100 

Est. TV Spend: $1,178,521

Chevrolet: Work Remote

Impressions: 186,433,763 

Interruption Rate: 2.16% 

Attention Index: 111 

Est. TV Spend: $3,013,535

Lincoln Motor Company: Full Moon

Impressions: 174,039,262 

Interruption Rate: 2.62% 

Attention Index: 104 

Est. TV Spend: $1,170,612

Subaru: Painted Lines

Impressions: 156,467,811 

Interruption Rate: 2.49% 

Attention Index: 110 

Est. TV Spend: $1,059,121

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

*Ace Metrix auto industry norms data measured over the last 90 days.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.