FCA Sales Surge on Alfa Romeo, Jeep Gains
FCA’s sales resurgence that began in March continued unabated through the first half of 2018.
FCA US sales continued to pick up steam in June, gaining 4.2% on a daily-sales basis powered by a whopping 113% jump in Alfa Romeo deliveries and a 14.5% increase in Jeep sales, Wards Intelligence data shows.
The Dodge brand boasted a 5.0% increase while the Ram brand chipped in 3.1%, while Chrysler was off 34.2% and Fiat fell 38.8% on a daily-sales basis. June had 27 selling days, one more than 2017.
On a volume basis, FCA US was up 4.7% for the first half of 2018, led by an 8.5% increase in truck volume offset by a 19.3% drop in car sales as the Italian-American automaker dumps car brands and boosts its offerings of trucks and SUVs.
Jeep is propelling strong gains for FCA, led by the Cherokee (+81.6%) and the Compass (+75.4%). The all-new Wrangler posted an 18.1% increase in June and overall deliveries were up nearly 35% for the year.
Alfa Romeo is posting dazzling increases but on small volumes, with a total of 12,265 deliveries in the first half, compared with 23,110 Wrangler sales in June alone.
Ram pickup sales dipped 2.1% in June, but the Ram brand was buoyed by strong sales of the ProMaster commercial van with a nearly 81% gain for the month, Wards Intelligence data shows.
Chrysler brand sales were hit by a 29.2% downturn deliveries of the Pacifica minivan, although overall volume for the minivan was up 5.7% for the year. Dodge got a boost from the long-in-the-tooth Journey CUV, which saw a 79% increase. Fiat continued to fall with sales plummeting across its lineup.
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