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DealersThis Time It's for RealThis Time It's for Real
In the late 1990s and through most of 2000 there were great expectations about the potential of e-commerce for automobile dealerships. In hindsight, some of those hopes were unreasonable. The backlash, as seen in 2001 and 2002, led many discontented dealerships to postpone or pull the plug on their e-commerce initiatives. The reality today is that a growing number of viable and significant opportunities
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