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GMCMontana offers a glimpse of what brand management can achieveMontana offers a glimpse of what brand management can achieve
WHITEFISH, MT -- "If I buy a minivan, my life is over." That's the psychology General Motors Corp.'s Pontiac-GMC Div. is trying to use to its advantage with the new "Montana" version of its Trans Sport: a burly looking minivan that tries hard to look like a sport/utility vehicle and shed the dreaded "mommy-mobile" image, while not treading on GMC's truck turf or competing with Chevy and Olds siblings.The