Lincoln Leads Most-Seen Auto Ads Chart
The Lincoln ad with a voiceover from Oscar-winning actor Matthew McConaughey tells customers they can get special deals on the ’19 MKC.
July 31, 2019
A Lincoln commercial featuring actor Matthew McConaughey promoting the brand’s Summer Invitation Sales Event ranks as the most-viewed automotive commercial for the week of July 22.
iSpot.tv, the always-on TV ad measurement and attribution company, each week tracks the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
The Lincoln ad with a voiceover from the Oscar-winning actor tells customers they can get special deals on the ’19 MKC. The ad has the best iSpot Attention Index (149) in the ranking, getting 49% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Chevrolet lets the ’19 Blazer speak for itself in the No. 2 commercial, while Subaru’s third-place ad shows how its ’19 Ascent, with EyeSight and Pre-Collision Braking, can give drivers a second chance in dangerous situations.
Fourth place goes to Ford’s high-energy promotion for its Hurry Up & Save Sales Event, offering 20% savings on select models and complimentary maintenance through FordPass Rewards.
Closing out the ranking is another spot from Chevrolet, this time featuring individuals and families from all walks of life explaining why they switched to Chevy. Right now, special deals are available on the ’19 Traverse during the company’s All-Star Open House.
1. Lincoln Motor Company: Summer Invitation Sales Event: Most People
Impressions: 256,687,804
Attention Score: 95.37
Attention Index: 149
Est. TV Spend: $2,545,310
2. Chevrolet: Speaks for Itself
Impressions: 226,440,633
Attention Score: 90.80
Attention Index: 99
Est. TV Spend: $3,485,236
Impressions: 166,331,394
Attention Score: 93.29
Attention Index: 126
Est. TV Spend: $2,886,381
Impressions: 155,731,036
Attention Score: 89.01
Attention Index: 83
Est. TV Spend: $1,437,535
5. Chevrolet: All-Star Open House: We Switched
Impressions: 142,743,932
Attention Score: 59.83
Attention Index: 23
Est. TV Spend: $401,188
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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