Italian Maker Maserati Outlines Electrifying Plans

Maserati is laying claim to being the first Italian brand to commit wholly to an electric future, pledging to produce nothing but battery-electric luxury cars by 2030.

During a press briefing on its 2021 financial results, CEO Davide Grasso spells out the automaker’s journey to full electrification he sees as being vindicated by the sales success of its first two hybrid-powertrain-powered models, the Levante SUV and the Ghibli sports sedan.

First in the new BEV family will be the GranTurismo Folgore that will employ Formula E racing technology. Grasso says the car will produce more than 1,200 hp in a 4-seat package that promises Maserati’s trademark road and track handling characteristics. It should hit 62 mph (100 km/h) in less than 2 seconds and reach a top speed in excess of 185 mph (298 km/h).

The GranTurismo will debut in 2023 in Europe, followed by the U.S. market shortly thereafter. It will followed by the Folgore GranCabrio drop-top.

The new Grecale, a midsize SUV due to be unveiled in the next few days, also will be available as the Grecale Folgore BEV. By 2025, these will be joined by an all-electric lineup including the MC20 supercar, Quattroporte sedan and Levante SUV.

Grasso points to the brand’s turnaround last year that saw it report an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively. Maserati also recorded robust growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered worldwide. Adjusted operating income (AOI) margin stood at 5.1% and net revenues were €2.02 billion ($2.2 billion).

“We are the first Italian car brand to make electric cars a reality,” Grasso proclaims. “The future is upon us because with the Folgore, Maserati will be the first luxury brand to launch an electric sportscar with GT, GC and then, shortly after that, with the MC20 electrified version and become the first luxury brand to have a completed electric lineup by 2025. By 2030 we will have a 100% full electric range.

“With all these electric vehicles, Maserati will set a performance innovation benchmark in every market sector in which we will be competing in.”

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