‛Wakeʼ Opens Eyes for Nissan
Overall, auto makers spent an estimated $120.9 million on TV ads for the week, nearly $20 million more than in the prior week.
July 22, 2015
In this week’s Most Engaging Auto Ads, powered for WardsAuto by iSpot.tv, Nissan again scores the most-engaging ad, this time with “Wake,” in support of the Sentra, as the only new ad to make the list.
Featuring the Miley Cyrus song of the same name, “Wake” generated 1.3 million earned online views for the week, a million more than the second-place “Cages” ad from Chevrolet. While Chevy generated only 213,000, it was enough to catapult the spot from fifth to second.
Every other ad this week also appeared on previous lists. Volkswagen’s “Hot Deals” spot rose from fourth to third, Infiniti’s “Vacation” fell from third to fourth and Dodge’s “Predators” re-entered the list after falling off last week.
Overall, auto makers spent an estimated $120.9 million on TV ads for the week, nearly $20 million more than in the prior week. Chevrolet led the way with 11.1% of that total, followed by Toyota at 9.2% and Ford and Nissan virtually tied at 6.6% and 6.4% respectively.
The FOX network collected the lion’s share of the take with $17.3 million, mostly stemming from the 2015 MLB All-Star Game that alone commanded $9 million, the most of any individual program for the week. ABC followed with $13 million and NBC garnered $10.5 million.
While the 2015 MLB All-Star Game drew the most dollars, it was the 2015 Open Championship golf tournament that generated the most engagement for the car ads aired against it, delivering over 7% of the digital chatter among automotive ads for the week.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
powered by 
1. Nissan: Wake
25% Digital Share of Voice, 1.3M Earned Online Views
2. Chevrolet: Cages
12.9% Digital Share of Voice, 213k Earned Online Views
3. Volkswagen: Model Year End Sales Event: Hot Deals
11.9% Digital Share of Voice, 22k Earned Online Views
4. Infiniti: Vacation
4% Digital Share of Voice, 21k Earned Online Views
5. Dodge: Predators
2.6% Digital Share of Voice, 179k Earned Online Views
Read more about:
2015You May Also Like
