Kia, Nissan React to Slump in Electric Vehicle Sales
Could more advertising be the answer to sluggish EV demand?
Sean Muller
December 19, 2014
1 Min Read
Soul EV ad
The “Fully Charged” campaign already has gained an iSpot Ad Effectiveness rating of 9.7 in an industry where the average is a paltry 5.4. Ad Effectiveness is measured by the volume of digital and social activity, triggered by the ad campaign, divided by estimated spend as compared to all other campaigns on national TV. Even more enticing, “Fully Charged” has had some 5.5 million views on YouTube since it began airing in August. As the car becomes available across the U.S. in 2015, we can expect more electrified disco-dancing hamsters on our TV screens.While manufacturers have cut the price of EVs to help spur sales, these figures show they also would do well to invest more in marketing these vehicles to reverse recent trends.
Considering eight states have mandated that automakers build zero-emissions vehicles in the coming years, EVs are here to stay. And by then, perhaps range anxiety won’t be a limiting factor. Unless of course it leaves the market spinning on a hamster wheel.
Sean Muller is the CEO of iSpot, the only company to track TV Commercials, Movie Trailers and Show Promotions across the top networks in real-time.
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