Nissan Back on Top of Most-Seen Auto Ads Chart
The top-ranked ad for the week of Sept. 14, Nissan’s “Refuse to Compromise,” features actress Brie Larson and shows off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility.
A Nissan ad returns to the top spot in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The top-ranked ad for the week of Sept. 14, Nissan’s “Refuse to Compromise,” features actress Brie Larson and shows off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility. It first appeared atop the rankings in mid-March.
Chevrolet owns both the second- and third-place chart positions. At No.2, adventurers use the ’21 Trailblazer to find the best places in the middle of nowhere, while the third-place spot highlights multiple Chevy models, all built to make “life’s journey just better.”
At No.4: Land Rover is encouraging you to answer the call for adventure, whether by blazing new trails or embarking on a weekend getaway. During the Call to Adventure Sales Event, customers can get zero-percent APR for up to 60 months on the ’20 Range Rover Sport.
Lincoln rounds out the ranking with a spot for the ’20 Corsair featuring singer-songwriter Cas Haley, who states that knowing yourself is hard, and suggests that you “eliminate who you are not, first, and you’re gonna find yourself where you need to be.”
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1. Nissan: Refuse to Compromise
Impressions: 267,505,528
Completion Rate: 97.60
Est. TV Spend: $6,424,423
2. Chevrolet: Middle of Nowhere
Impressions: 254,871,163
Completion Rate: 97.55
Est. TV Spend: $3,341,254
Impressions: 236,658,086
Completion Rate: 97.84
Est. TV Spend: $3,448,558
4. Land Rover: Call To Adventure Sales Event: Adventure Is Calling
Impressions: 236,561,584
Completion Rate: 97.55
Est. TV Spend: $2,651,956
5. Lincoln Motor Company: Limitations
Impressions: 230,674,872
Completion Rate: 97.10
Est. TV Spend: $3,366,938
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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