Car Buying 2.0: Future Automotive Retail Trends Revealed
Star, the global strategy, design and engineering consultancy, has just released a comprehensive report on the current state of the automotive retail industry. The report identifies the main challenges facing OEMs and car dealerships, and reveals the trends that will shape the automotive industry during the next decade.
October 6, 2020
The automotive retail industry is changing. The entire automotive retail value chain, from OEMs to car dealerships to technology start-ups, is having to adapt to changing customer behavior and requirements. Consumers are starting the buying process earlier, looking at more brands and gathering more information online than ever before. How can industry players accommodate this evolving car buying journey?
You can find the answer to this question and more in a comprehensive new trend report, Car Buying 2.0: Current and future automotive retail trends revealed.
In this trend report, Star’s Automotive & Mobility experts examine how OEMs and car dealerships are addressing key challenges, such as:
Growing consumer dissatisfaction with the car dealership experience
The demand for a seamless, digital approach to car buying
How to integrate online and offline customer experiences into a holistic brand journey
How to simplify the car buying process
Download the report now!
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Star has 12+ years experience of developing winning solutions for the Automotive & Mobility industries. We’ve partnered with 20+ OEMs, Tier 1s and startups to help them build viable strategies and products that create competitive advantages. Our experienced team of automotive and mobility experts combine strategy, design and product development skills to deliver your company’s endgame.
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