Addressing the Software-Defined Future of Automotive

Consumers are no longer opting to purchase vehicles based on performance power alone. Instead, they expect a connected, customizable, and current platform capable of creating an enhanced driving experience. Automotive technological advancements have allowed for rapid progress in response to these expectations, but as the vehicle evolves further into the realm of consumer electronics, driver requirements and expectations increase.

However, the automotive industry faces unique challenges in providing an updatable and customizable platform in comparison to the traditional consumer electronics market: Security risks are substantially greater in vehicle over-the-air updates and there is a lack of clarity over control and liability of potentially defective software modifications. In addition, fundamental architectural hurdles must be overcome to develop an efficient backbone for the evolutionary vehicle platform.

In response, throughout May, Wards Intelligence will stream a series of informative presentations, thought provoking panel discussions, collaborative networking sessions and illuminating interviews.

Wards Intelligence analysts will discuss a variety of topics around the software-defined vehicle with key industry players from BMW, Continental, Dell Technologies, General Motors, Jaguar Land Rover, Mercedes-Benz, Volkswagen, ZF and others to uncover key technological opportunities, unlock industry insights and collaborate through shared strategic hurdles to propel automotive into the software-defined era.

Key dates in the series include:

May 6^th – Wards Intelligence analysts will lead a discussion on what’s next for the Software Defined Vehicle. Attendees will be able to ask questions of the panel and participate in the conversation.

May 11^th – Ralf Drauz, Faurecia Clarion Electronics Global Account Director-German OEMs, addresses Revolutionizing Internal Culture for the Software Defined Vehicle.

May 17^th to 21^st – Each day offers 90 minutes of intriguing discussions around the transition to the software-defined vehicles.

Standout sessions include:

Speakers include:

For more information CLICK HERE.