Inviting Data Hackers to Lunch Without Knowing It… and Getting Stuck With the Tab

In today’s competitive automotive retailing environment – an environment in which dealers are no longer compared simply to other dealers, but also to other retailers – dealers are adopting a retail mindset and harnessing the data already at their fingertips in their customer database.

Harnessing that data often requires the involvement of third-party specialists who can help the dealer turn the data into useful business information to advance the dealership and improve the customer experience.

Download the full white paper, authored by Bob Schaefer, Vice President of Data Services, Reynolds and Reynolds